![]() In a confident move, the company has dropped ‘Strategies’ from its identity, shifting to simply ‘Uptake’. The Pebble incorporates a stylised ‘U’ with an upward slant to represent growth and transformation. Described by Uptake’s Marketing team as “an emblem of confidence and a bold statement of the impact Uptake has on the world”, Uptake will now use this as a stamp on its work, to demonstrate the pride taken in its diverse work delivered for clients. Uptake’s traditional compass mark has been retired and the ‘Pebble’ has been introduced. Several of Uptake’s long-term clients offered valuable input throughout the design process, aligning with the company’s client-centric outlook. While new, the identity feels familiar, retaining the consultancy’s iconic and bold ‘Uptake Red’ as a literal red thread that runs through its past, present and future. Stephanie and the Uptake leadership team share a sense of pride in delivering meaningful impact for their client base and credit their teams’ practical senior experience, combined with a commitment to a bold, confident, joyful and transformational approach.ĭeveloped by Uptake’s own internal Marketing and Design teams, the refreshed identity is inspired by this approach and by the company’s strong values. Our fresh look is a confident visual representation of all of this.” We have strong values and are led by our purpose to deliver work that positively changes more patients’ lives. Global healthcare consultancy Uptake Strategies has today unveiled a newly refreshed identity.Ĭoinciding with the company’s 18th year of providing consultancy to pharma and biotech clients around the world, the timely refresh represents a business that continues to scale at pace.įounder and CEO Stephanie Hall said: “We have become and continue to be a global force for growth for our clients and our people.
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